AMD has announced the Accelerated Processing Unit (APU) E-series devoted to the ultra thin notebook. Meanwhile, Director of Global Product Marketing AMD, John Taylor commented on the difference between AMD ultra-thin notebook and Intel ultrabook.
Digitimes reported on Saturday (6/9/2012), he argues, Intel set many rules in their ultrabook design. This results in decreased overall costs devices are relatively slow.
Other side, AMD ultra-thin notebooks claimed not only has lower prices. There are also powerful features such as quad-core processor, graphics performance and long battery life.
Currently, Intel ultrabook prices generally range from USD749-1499. Meanwhile, according to Taylor, AMD is targeting the price range of ultra thin notebooks at USD599 – 899. However, the actual market price will be determined by partners and maybe there will be lower.
Taylor believes only Apple or Sony, which has a chance to give the price of ultra-thin notebook at the price of USD899 and is still attractive to consumers. This is why AMD is currently focusing on mainstream market segment the sales volume in the range of prices below USD899.Advertisement